JNL

JNL+ European Advertising Agency participated in two categories at the Festival of the Advertising Agencies Association in Bulgaria, which took place between 2-5 of September in Albena. The entries were from the Alpha Bank Corporate Image campaign in the categories for TV and Cinema Advertising Services and Advertising Campaign Services. The Advertising Campaign entry was supported by a video presentation with pleasant animation and effects.

JNL+ realized the next Alpha Bank campaign for a new product – deposit with progressively increasing interest. The idea stake on pragmatic, clear message, which directly brings to the customer’s attention the product and its benefits. Animation of moving golden coins in the TV spot and visual of the coins with playful glimmer in the press and outdoor, present the flexibility for the savings and the opportunity for getting high interest.

Alpha Bank Bulgaria can now show off with professionally created corporate image campaign. The creative from JNL+ includes exactly and clearly expressing of the bank’s values through emotional hands gestures. Reliability, trust, stability and future are the associations which the bank wants to be related with. They were presented with pleasant, emotional and easy for assimilating symbols, each of which carrying a separate message. The media channels of the campaign includes TV, press, outdoor, branding of luggage tapes of Sofia airport, tram branding. The hands – the main characters of the commercial, were selected after special casting. The professional attitude of the shooting crew and the director added more value to the audio-visual part. The campaign started at 20th of February, and the good results from it are upcoming!

JNL+ European Advertising Agency was awarded by the Bulgarian chamber of trade and industry with a bronze statuette Hermes and an honorary diploma for good financial results the company has achieved in 2007. JNL+ was the only advertising agency from five laureates altogether awarded at a special ceremony in Sheraton hotel on 2nd of December. The award was granted in front of the members of the Bulgarian chamber of trade and industry, several representatives of Bulgarian and international institutions, embassies and partners.

JNL+ started successfully a new campaign for Alpha Bank. In the TV spot the savings account book turns into a source of prizes for its owner. Through a combination of visual effects, pleasant conversation between friends and light humoristic scent, the advertisement invites the clients of the bank to win 10 000 leva. The campaign is complemented by radio, print and outdoor.

“The small and medium business grows up in front of our eyes” – this is the motto of the advertising communication by JNL+ for Alpha Bank, directed to the small and medium business. The TV spot illustrates in an interesting way how the ideas of the typical small and medium business representatives are realized. The campaign characters were selected carefully and bring positive mood and spirit.

Promotional saving product is the object of the new campaign for Alpha Bank, which was started by JNL+. The main benefit of the deposit - paying the interest in advance, is presented with a fresh message, expressing the surprise, when things are coming before their expected appearance. “Pleasantly surprised!” is the motto, set in the whole communication. Pleasantly surprised remained also the viewers of the TV spot, in which the characters get what they need preliminary.